Selected audience rate preselected movies

April 9, 2020 Audience, Change, Filmmaking, Marketing 0 Comments

Normally audience screening is used to rate single movies. It is not the focus to let test audiences vote for movies by comparing each other. This is a key issue when trying to understand the chances of success of complex products — not only for arthouse movies.

Read more on Cineropa about the idea to involve audience for systematic selection.