Selected audience rate preselected movies
Normally audience screening is used to rate single movies. It is not the focus to let…
Continue ReadingThe Perils of Film Promotion
In the year before his death Steve Jobs envisioned a revolution in film promotion: “Selling…
Continue ReadingWill Tech Kings Dominate Online Entertainment?
The big internet players are going to use their their consumer-data to create user centric entertainment…
Continue ReadingHollywood Just Can’t Sell Bad Movies Anymore
Film markets are not ruled by film companies anymore. Audiences are the new ruler. Due…
Continue ReadingAudiences — the key to fair budgets
Studios are suffering from galloping budgets for production and marketing. A game changer is hard…
Continue ReadingMajor studios neglect chances of changed economy
Hollywood productions are driven by traditional decisions. The world wide web provides the film industry with…
Continue ReadingOnline platforms are an opportunity not a threat
A key for success in the future is not to fight the web anymore as…
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