Over the last years Berlin has become a hot spot for international entrepreneurs of all kinds. Anything can happen in the buzzing metropolis in which the wall came down.
Read more about Mike Butcher’s post on TechCrunch about the vibrant city of Berlin.
Over the last decade every established industry worldwide started to facilitate innovation by establishing or using incubation and acceleration infrastructures — we learned our lessons from successful startups. Every established industry? — Where are all these Bootcamps for creators?
Read more at Alice Loy’s post about still pending creative revolution.
The morning of an audience centric age has broken. The role of a filmmaker turns from being an ingenious artists to being a curious discoverer. A threat for our ego and a marvelous chance for smart team players keen to learn from feedbacks.
Read more about the ongoing metamorphosis William Deresiewiczdec posted for The Atlantic.
The Blockbuster industry is stumbling deeper into the dead-end street of continuously increasing budgets for production and marketing. Reality check: only 15% of all projects do not flop, To raise the stake is not the best answer.
The arts and craft of telling great stories by moving pictures is still the heart of filmmaking. Get inspired by great protagonists talking about their secret sauces for storytelling and filmmaking.
Film projects can learn from successful startups. If you evolve your film like startup entrepreneurs evolve their companies, venture capital becomes an option. The future of evolving and funding film projects.
Read more about Ben Yennie’s post about the need for venture capital on Linkedin.
Normally audience screening is used to rate single movies. It is not the focus to let test audiences vote for movies by comparing each other. This is a key issue when trying to understand the chances of success of complex products — not only for arthouse movies.
Read more on Cineropa about the idea to involve audience for systematic selection.
The tide has turned: the markets are ruled by the consumers and not by the producers anymore. The need to understand: what audiences demand will become vital.
Read more about Kevin Tsujihara’s post for Variety about anticipating consumer demand.
In the year before his death Steve Jobs envisioned a revolution in film promotion: “Selling films is going to get a lot more interesting, more precise, cheaper, efficient.”
Read more about Steve Jobs’ vision how to embrace the customer at James Rainey’s post on Variety
To succeed with complex products like movies you need a culture of innovation. For the film industry as a whole and each individual film project. Does film industry have an innovation culture or will it be disrupted from the outside?
Read more about John Landgraf’s post for Variety about the need for innovation culture.
Studies proof that spec art doubles the impact on audiences compared to commissioned art. Film industry makes less use of this treasure.
The web provides us with several new platforms, communities and opportunities to discover new thrilling content different ways. We have not unearthed this treasure yet.
Read more about Dick Costolo’s post for Variety about new opportunities of content discovery.
The big internet players are going to use their their consumer-data to create user centric entertainment slates. A thread for established film industry. But it is not an urgent thread as long as the new players use their possibilities only to make long term predictions.
Read more about Hollywood’s user knowledge lack at David Bloom’s post on Tubefilter
Innovation demands diversity, newcomers and different thinking. “We cannot solve our problems with the same thinking we used when we created them” (Albert Einstein). The film industry struggles to look for fresh ideas with an open mind.
Read more about Nina Jacobson’s post for Variety about missed opportunities.
Film markets are not ruled by film companies anymore. Audiences are the new ruler. Due to globalization and digitalization consumers can pick the best out of a vast variety. And they pivot their attention immediately facing bad movies.
Studios are suffering from galloping budgets for production and marketing. A game changer is hard to find. Really? Let us follow an audience centric approach like other industries already have done.
Read more about Ron Meyer’s post for Variety about threatening budgets.
Big screens are more and more dominated by blockbusters of at least one hundred million dollars production budget. There is a big gap in the budget range between twenty and eighty million dollars — movies that have a significantly higher success rate.
Read more about Adam Fogelson’s attempt to fill the gap in the middle
Almost all industries realized the need for smart budgeting and lean product development. The established blockbuster film industry is falling short.
Read more about the need for decreasing budgets at Shane Smith’s post for Variety.
Hollywood productions are driven by traditional decisions. The world wide web provides the film industry with great new opportunities perfectly disguised as unsurmountable problems to overcome. Open minded players will identify the disruptive potential soon.
Read more of Neil Gordon’s post about new success for filmmakers
A key for success in the future is not to fight the web anymore as a content leaking threat. It is all about how to use the web to facilitate film projects.
Read more about Susan Wojcicki’s post for Variety about programming content online.
As big players from Silicon Valley start original programming they will adapt their innovative mindset to invent new products on the production of films. It will turn everything upside down — producing a film will become audience centric.
Read more at Anrew Wallenstein’s post about Apple’s step into original programming
Unintentionally Universal Pictures did not have any Blockbuster on its slate in 2014. Not having planned it led to Universal Pictures’ most successful year ever. Without knowing Universal Pictures experienced one important asset of the future of film industry.
