Selected audience rate preselected movies
Normally audience screening is used to rate single movies. It is not the focus to let…
Continue ReadingGreat content more valuable than ever
The tide has turned: the markets are ruled by the consumers and not by the producers…
Continue ReadingThe Perils of Film Promotion
In the year before his death Steve Jobs envisioned a revolution in film promotion: “Selling…
Continue ReadingThe Wisdom and Power of Spec Scripts
Studies proof that spec art doubles the impact on audiences compared to commissioned art. Film…
Continue ReadingWill Tech Kings Dominate Online Entertainment?
The big internet players are going to use their their consumer-data to create user centric entertainment…
Continue ReadingHollywood Just Can’t Sell Bad Movies Anymore
Film markets are not ruled by film companies anymore. Audiences are the new ruler. Due…
Continue ReadingAudiences — the key to fair budgets
Studios are suffering from galloping budgets for production and marketing. A game changer is hard…
Continue ReadingMajor studios neglect chances of changed economy
Hollywood productions are driven by traditional decisions. The world wide web provides the film industry with…
Continue ReadingNew players in original programming — innovation is about to come
As big players from Silicon Valley start original programming they will adapt their innovative mindset…
Continue Reading